The Closing Code
Selling high-ticket digital marketing services isn’t just an art—it’s a code waiting to be cracked. Enter The Closing Code, the podcast where agency owners, sales pros, and entrepreneurs come to master the craft of closing deals that matter.
Hosted by Clinton James and Josh Konigsberg, seasoned marketing professionals with a combined 60 plus total of years in Marketing and Sales experience, with the results (and battle scars) to prove it, each episode takes you behind the curtain of the digital marketing sales world. With their agencies bringing in a combined revenue of in excess of $27 million, they don’t just talk the talk—they walk the walk.
Get ready for no BS conversations, tactical advice, and honest insights on topics like landing big retainer clients, building lean and mean sales teams, crafting a sales process that actually works, and closing more deals. From expert guests to real-world case studies, this is where strategies get real, and sales skills get sharp.
Whether you’re scaling your agency or leveling up your sales game, this podcast delivers the kind of straight-shooting wisdom you can take to the bank. Tune in, and let’s crack the code together.
The Closing Code
Selling Like a Boss & Becoming the Authority in Your Niche with Tony Ricketts
This is the episode every digital marketing agency owner wishing they could sell with more authority needs to hear.
Tony Ricketts—CEO and Co-Founder of Lawnline Marketing—built a 7-figure powerhouse by doing one thing differently: he stopped selling like a vendor and started selling like a boss.
In this episode of The Closing Code, Tony breaks down exactly how he turned a struggling agency into the go-to authority in the lawn and landscape niche—without offering discounts, negotiating with tire-kickers, or customizing proposals for every prospect.
What You’ll Learn in This Episode:
- Why offering menus of services is killing your close rate—and what to do instead
- The 4 non-negotiables Tony uses to qualify (or disqualify) every prospect
- How he built a high-conviction sales team without commissions or sales backgrounds
- Why Tony only presents one offer—and how that simplifies the sale and boosts authority
- How to position yourself as “the doctor, not the pharmacist” and take control of every deal
- Why quoting in annual terms changes buyer psychology and increases stick rate
- How Tony uses market-specific data to dominate his niche and shut down objections cold
Whether you're trying to get out of project hell, build a repeatable sales system, or finally stop playing small, this episode will show you how to sell like a boss and build a sales engine that scales.
Connect with Tony Ricketts
https://www.lawnline.marketing
https://www.linkedin.com/in/tonyricketts/
Take Action Now:
- Subscribe to The Closing Code Podcast so you never miss a power-packed episode Apple or Spotify
- Subscribe to our YouTube Channel at www.youtube.com/@TheClosingCodePod
- Follow us on Facebook at https://www.facebook.com/theclosingcodepodcast
- Follow us on Instagram at https://www.instagram.com/theclosingcodepodcast
- Share this episode with your team and fellow closers to help them level up their sales game
It’s time to crack the code and start closing like a pro!
