The Closing Code
Selling high-ticket digital marketing services isn’t just an art—it’s a code waiting to be cracked. Enter The Closing Code, the podcast where agency owners, sales pros, and entrepreneurs come to master the craft of closing deals that matter.
Hosted by Clinton James and Josh Konigsberg, seasoned marketing professionals with a combined 60 plus total of years in Marketing and Sales experience, with the results (and battle scars) to prove it, each episode takes you behind the curtain of the digital marketing sales world. With their agencies bringing in a combined revenue of in excess of $27 million, they don’t just talk the talk—they walk the walk.
Get ready for no BS conversations, tactical advice, and honest insights on topics like landing big retainer clients, building lean and mean sales teams, crafting a sales process that actually works, and closing more deals. From expert guests to real-world case studies, this is where strategies get real, and sales skills get sharp.
Whether you’re scaling your agency or leveling up your sales game, this podcast delivers the kind of straight-shooting wisdom you can take to the bank. Tune in, and let’s crack the code together.
The Closing Code
No Sales Team? No Growth. How Matt Plapp Built One That Actually Closes
What does it take to turn a one-man agency into a sales-driven machine that dominates a niche?
In this episode of The Closing Code, Clinton and Josh sit down with Matt Plapp, founder of America’s Best Restaurants, to dig deep into the raw truth of building and scaling a sales team from scratch. From humble beginnings in radio and boat sales to leading a 12-person outbound sales team, Matt shares exactly how he carved out a niche, scaled his agency, and built a culture of performance and accountability.
This episode is packed with actionable strategies and hard-earned wisdom for agency owners, sales leaders, and entrepreneurs ready to scale.
Here’s what you’ll learn:
- How Matt transitioned from generalist to restaurant niche specialist and why niching down was a game-changer
- The early grind: cold emails, door-to-door visits, and the messy hustle that built momentum
- What Matt looks for when hiring salespeople (and why most agencies get this wrong)
- Why in-person sales teams outperform remote ones and how culture plays a huge role
- The simple but powerful KPI Matt tracks that outperforms deal count
- The moment Matt fired himself as sales director and why that skyrocketed conversions
If you're building or scaling a high-ticket digital marketing agency, this is the episode you can't afford to skip.
Connect with Matt Plapp:
https://mattplapp.com/
https://www.linkedin.com/in/mattplapp/
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Take Action Now:
- Subscribe to The Closing Code Podcast so you never miss a power-packed episode Apple or Spotify
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- Share this episode with your team and fellow closers to help them level up their sales game
It’s time to crack the code and start closing like a pro!
